If you have started a coaching business, whether life coaching, marketing coaching or sales coaching, you may well be asking “How do I market my coaching business?“. As someone who has worked with hundreds of coaches to grow their business, let me provide some help.
I will give you some ideas below, but before diving in, please let me share with you a lesson that will save you wasting hours and potentially thousands on the wrong forms of marketing.
Not all marketing tactics are created equal, so let me first explain the best types of marketing, then the Marketing DNA of a coaching business, and then show you the best forms of marketing for you.
The Two Types Of Marketing For A Coaching Business
There are two types of marketing.
One works really well, the other doesn’t work as well, costs more and takes a lot longer.
The two types are:
- Attraction Marketing
- Interruption Marketing
With interruption marketing, as its name suggests, you interrupt what someone is doing to ram their message down their throat, even though they haven’t asked you to do so.
This happens whenever seeing your message is secondary to the primary purpose that they are doing something.
For example, if I am reading a newspaper and see an advertisement for your coaching business, my primary purpose was to read the newspaper, not see your advertisement.
If I am on twitter, my primary purpose is to read updates from people I follow, so if your ad pops up, again, it is interrupting my primary purpose.
The same is the case for facebook, instagram, radio and television advertising.
Whilst you might say “Yes, Nick, but I can specifically target people who have bought certain coaching books, or are members of certain groups that need coaches”, whilst that may be true, as well as being interruption marketing, the key difference that is ALWAYS missing from interruption marketing is this:
BUYER INTENT!
Give me a prospect who has already decided to solve the problem that I fix (growing their business) over someone who may have a vague interest in it all day every day please.
In fact, I will take ONE PERSON with Buyer Intent, who has decided to finally get the help they need to grow their coaching business as opposed to 100 PEOPLE who I reach through interruption marketing.
Yes, it makes that much difference.
I share this with you as whilst the leads might be 10 or 100 times cheaper on Instagram, facebook or twitter, there is a very good reason for this.
Now that you know this, let’s look at the Marketing DNA of a coaching business.
Your Marketing DNA
There are two types of marketing DNA:
- Nurture
- Now
A Marketing DNA now business would be a plumber fixing leaks, an accountant filing tax returns or a mortgage broker fixing mortgages for people buying a home now.
They can simply ask their website visitors to call, email, complete an online enquiry or use their live chat service manned by real people (never bots) to discover more.
Simple!
A Markeing DNA Nurture business like consultancy or your coaching business has a primary purpose of growing an email list and talking with it forever, until your prospect puts their hand up to discover more about working with you.
The reason for this is that only a very tiny percentage of people decide to hire a coach or a consultant or mentor today. Instead, they look for a solution to the problem we fix.
“How Do I Market My Coaching Business?” was your search today. You didn’t google buy me a marketing consultant.
“How do I cure my anxiety?” might be the start of someone’s journey to ultimately engage a life coach, but they first look for help online. If they find your website and sign up for your anxiety tips, they may well later become a client.
“How do I sell more?” might be the search for someone who might ultimately employ a sales coach, but it is not the start of that search. A sales coach who offers “The 10 easiest ways to close a sale” in exchange for their prospect’s email address will soon have a diary full of people looking to work with them.
Now that you understand that not all forms of marketing are created equally, and that you run a Marketing DNA Nurture business, let me share with you the easiest, best and proven ways to market your coaching business.
Simply click the button below and let’s crack on with this!
